Keywords research is one of the important parts of any SEO strategy. Having long-tail keywords is the key factor to winning your SEO campaign.
Long-tail keywords generate less traffic but help your website to give a push, especially in a case where you have just started your website & want to generate organic traffic.
Every SEO marketing professional knows how they can smartly research for the keywords that are less competitive & can generate traffic & then conversions for the website.
Finding the right keyword with less competition that can convert is hard to find & requires a lot of time on research.
Before we move further, we need to understand keywords & their types.
What is a keyword?
There are two versions of this question.
One is the user’s version & other is a marketer’s or SEO version.
In the user’s version, when you are searching for any information on Google or on any search engine then you type some words which best suit your query. The word(s) you type is called keywords, which trigger your query & end with the search results for users.
In SEO version, when you want to rank a certain page then you target some keywords for it that users generally search. These keywords describe the content on your website & help Google to understand what your page is about & when to show/rank it in search results.
What are the types of keywords?
There are approximately 9 types of keywords considered for SEO.
- Market Segment Keywords: The keywords or terms that are directly related to your marketing. If you are running any business that sells party dresses for women, then the market segment keyword would be party dress.
- Customer-Defining Keywords: The keywords in the search phrase that users use to land on their website are defining keywords. This keyword is based on the customer’s mind. For example, party dresses for girls.
- Product Keywords: The keywords that are directly associated with the company’s products that you offer are product keywords. For example, a GUCCI Double G belted mini dress.
- Branded keywords: Similar to the product keywords, the search includes the brand’s name. These keywords may include only the brand name with the broad product category. For example, GUCCI party dresses.
- Competitor Keywords: The keywords that have brand names of the competitors & included in the SEO campaign to win over them. For example, for Prada, the competitor keyword is GUCCI party dresses.
- Geo-Targeted Keywords: The keywords that include the location are geo-targeted keywords. This is used in a local SEO strategy. For example: party dresses in Tampa.
- Short-tail keywords:These keywords are also known as head-terms, broad keywords or generic keywords. These have a high search volume & have one or two words. For example: party dresses.
- Mid-Tail Keywords:The keywords that come between short tail & long-term keywords and have moderate traffic volume & are descriptive. For example: best party dresses.
- Long-Tail Keywords:These keywords have the longest words in it, probably more than 5-6 words. These have low search volume & competition, which makes them easier to rank for. For example: best party dresses for the office event.
You must understand your SEO needs & create a plan before you choose the perfect keywords for your website.
Here is the list of tools that help you in keyword research:
Google Keywords Planner
Google keywords planner (Previously known as Google keyword tool) is the leading keywords research tool, which helps marketers to research keywords for their SEO & PPC campaigns. This shows monthly search volume, the average cost for a keyword, competition & related keywords, which allow marketers to analyze which keywords are good to add to the campaign. This is a completely free tool that has been integrated with the Google Ads & tools section.

Keywords Tool
Keywordtool.io was launched in 2014, and is an online free keywords research tool which uses Google’s autocomplete feature to search hundreds of keywords. Its suggestions include both long-tail, mid-tail & short-tail keywords. Apart from the keywords, it helps marketers to search FAQs and propositions that they can use in their SEO campaigns.

Soovle
Soovle is a customizable keyword search engine that combines the keyword suggestions from most popular search engines such as Google, Bing, Amazon, Answers.com, Yahoo, Wikipedia, YouTube. You can simply drag & drop keywords & save your keyword suggestions.

Google Search Console
Google Search Console is not a traditional keywords research tool, but very useful in keywords research. It gathers keyword information whenever your website gets ranked on any keyword in any position for your website. It helps to figure out the keywords which keyword would be the best to target & where you need improvement to get positive ranking for those keywords.

MOZ Keyword Explorer
MOZ keyword explorer is a paid keywords research tool that is very popular among marketers. It helps users to get accurate keyword data in searches & insights. It comes as a complimentary service when you opt for the MOZ Pro subscription.

Ahrefs Keywords Explorer
Ahrefs Keywords Explorer is one of the most popular keywords tools that helps the marketer to get an in-depth look at the organic keywords of any website. You can see what keywords for you & your competitors are ranking for along with the pages which have the most organic traffic. Apart from the organic keywords, it allows marketers to see the insights for competitors PPC keywords.

Keywords Everywhere
Keywords Everywhere is a keywords research tool/plugin that helps to get keywords to search volume & keywords ideas, which include keywords data from Google Search Console, Answer The Public, Amazon, eBay, Keywords planner, Google trends, Majestics, etc. The best part of this tool is that you don’t need to search each keyword for its monthly searches in Google Keyword Planner. You can simply install this in your Google Chrome or Mozilla Firefox browser as an extension. This was a completely free tool earlier, but since October 2019, it has had a paid subscription, which starts from $2.25/Month.

SEMRush Keyword Magic Tool
SEMRush Keyword Magic Tool is a keyword search tool that helps marketers to get ideas for both SEO & PPC. The best feature is that you can create a group of your selected keywords & create a list of them. It shows keywords search volume, keywords difficulty, Cand PC per keyword.

KWFinder
KWFinder is one of the popular keyword research tools that allows keyword lookups for a maximum of 50 related keyword suggestions per search If you opt for a free plan. You just need to put the query to the search box & it will start giving you the keywords data. Apart from the free trial, Its basic plan starts from $24.50 per month.

UberSuggest
UberSuggest is one of the fastest-growing & most popular keyword tools, which is owned by Neil Patel. It helps to helps to generate keyword ideas for a website’s content marketing strategy. You can find long-tail & short-tail keywords along with each keyword’s SERP status, volume & competition. It is a completely free tool & trending now.

Conclusion
Finding the right keywords for any SEO campaign is an important task & this should be picked up very carefully. The tools which have mentioned above are very authoritative in terms of keyword research. These can help in extensive keyword research as well.
A free keyword tool is very helpful when you grow your website. When your website starts grown-up, it’s better to buy a paid keyword tool so that you can get many insights to optimize your website.
If you agree with the list that we have provided or have any other tool that should be added to this blog, or think we missed any important keywords research tool, let us know in the comments.
Keyword Research Tool FAQs
For choosing the right keywords for your SEO campaign. You should select both mixes of short-tail, mid-tail & long-tail keywords. Use any keyword research tool & generate the ideas.
When you select the right keywords, those help in drive traffic for your website when they start getting rankings.
Choosing the right keyword for your website is tricky. You should choose those keywords which have high search volume & low competition.
To group your keywords follow the steps:
Prepare a list of website services
Do thorough keywords research
Categorise them according to their relevancy
There are several tools on the web to do intensive keywords research. But some most popular in 2024 are Google Keywords Planner, UberSuggest.
It is very important to keep an eye on the competitor’s strategy. To Find your competitor keywords some famous tools are UberSuggest, SEMRush.
Despite your targeting keywords, there are several other keywords may be getting your conversions. You can use SEMRush, UberSuggest, Ahrefs to check them.
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