Backlink Creation Guide 2023

There is no doubt that backlinks are the most important strategy to follow for any SEO campaign.

Timely creating backlinks helps websites to improve their search engine rankings & help search engines to discover the value of your website.

Its always better to get as much as quality backlinks for your website so that it can help your search presence.

Quality backlink means:

  1. Links created with natural backlinks strategy
  2. Include content on them
  3. Have links from high authority relevant website

Some people use the unethical SEO technique to engage with the results & later ended up penalizing their website from search engines.

In this guide, we will tell you how you can create backlinks to win business from your SEO campaign.

Before we get into this, we need to understand what a backlink is? A backlink is a link on any anchor text/keyword on websites which point out the link of any other website.

In a simple way, when an external website links your website then it called a backlink.

These links are very important for any SEO campaign & these should be creating continuously over time to get the SEO results.

Well, this is very important.

You should start creating backlinks as soon as you can or just after making your website live.

If you do this regularly, you will get an increase in backlinks numbers. The higher quality backlinks you have, increase the chances to rank higher on search as these are one of the important ranking factors.

So, let’s discuss how & where we can create backlinks effectively.

Here are the steps which help to create backlinks

  1. Local Citations

    Whether you are running your business locally or running a business overseas, local listing always works.

    You need to check the top listing website in your targeted areas & list your business there. Generally, the information asked by them are:

    1. Name of the business
    2. Contact Details (Email, Phone, Fax)
    3. Information About business
    4. Focus services
    5. Business logo
    6. Operating hours
    7. Complete business hours

    Remember to add all the information should be updated & correct as these listing also helps to generate customers apart from generating backlinks.

    You can find these sites by simply search on google about the top business listing websites or local citation website in your area.

  2. Social Bookmarking

    Social bookmarking allows users to add, annotate, edit, and share bookmarks of web documents.

    Social bookmarking is the old school but very effective technique of SEO link building.

    You need to signup to the website & start submitting your website pages to it.

    There are some social bookmarking sites like DiggReddit. These are among the most famous social bookmarking websites. You can find them in google as well.

  3. Answer Questions on Quora

    Quora was basically created to people who are seeking for answers to their queries or looking for help in something.

    But it got popular by the time & people started using it for several reasons.

    You can search for the related topics & answer the question with the added link of your website.

    That will be a strong backlink for your website. Do It regularly. Remember to answer the questions which are related & you can elaborate.

    But remember, do not spam there as it is a great platform.

    quora for seo

  4. Help A Reporter Out

    Help A Reporter Out (HARO) is another great platform to get backlinks from.

    They basically post questions on several topics & you can answer them as well. If you are very genuine & there might be the chances to get published on leading news websites like & many more.

    The generalists use it very much to find the source of information.
    There is a limit of links but you will get the benefit when you get published on any of the partner news websites. It is interesting, right?
    Spend 20-30 minutes each day to find your niece.  

    help out a reporter

  5. Competitor Analysis

    This is one of the best techniques to create backlinks. You need to timely analyze your competitors’ website for their links.
    This can be done for various backlinks tools, such as:

    1. UberSuggest
    2. MajesticSEO
    3. Ahrefs
    4. Moz Link Explorer

    Just add their website in the search bar & scan the website for the link. It will take time to analyze & give you the website list where your competitor is linked, Bingo! This is the list you are looking for. Export this lists & check every if you can get the link on them.
    This is a very popular technique for creating backlinks.


  6. Links From Guest Posting

    Guest posting works for everyone even you have new or any old website. The best part of this is, you can have a contextual link & that is very valuable. One high-quality backlink is worth than the other many low-quality backlinks.

    Search for the website which allows users to submit their content.
    You can use a search engine to find them. Here are some search queries to find opportunities:

    NICHE + “guest post”
    NICHE + “contribute to”
    NICHE + “write for us”
    NICHE + “contributors”
    NICHE + “guest writer”
    NICHE + “guest post guidelines”

    Once you have the list, Approach those website’s webmasters by mail or via their content form.

    If they agree to send them your article which is original & never got published. They will review it & publish that for you on your website.
    Once you do this. You will notice that your website traffic will be increased as the website you use for the guest post has traffic to it.
    You can use the link on the content on the author bio.

  7. Links from YouTube

    YouTube links are very useful if you are working on your backlink strategy. The best part of the YouTube linking is that you get the live links instantly.

    To do this just go to & search for any keyword related to your topic.

    You will get some video suggestions. Look for the video which has good views & comments.

    Once you find that, go to the comment section & comment there with your website link.

  8. The Merger / Domain Redirection Technique

    Well, this is tricky. What all you need to do is to go to & check for the expired domain related to the service you offer.

    Search your service/keyword in the search bar & you will get some domains ideas which have got expired but there had the good backlinks & values.

    Search your service/keyword in the search bar & you will get some domains ideas which have got expired but there had the good backlinks & values.

    Once you choose the domain, buy this from any domain provider & redirect that to the relevant page of your website.

    expired domains with traffic

    This will get the backlink for your & as a bonus if that domain has a value & there would be the chances that have some traffic which gets redirected to your website.

    This merger technique always works.

If you follow above-listed backlink technique in your SEO campaign then you will get the high authority backlinks for your website.

As a tip, it is advised if you timely check your backlink status in Google Webmaster tool or any other backlink research tool.

This will help you to keep an eye on your backlink creating strategy & track the progress.

If you think I’ve missed any point in the above list or you have any important point to add, let us know in comments below.

Why Backlinks are Important?

Backlinks play an important role in website ranking. If you have high-quality backlinks then this makes a huge impact on website performance in search engines.

Can Backlinks Hurt Your Site?

If you have spam backlinks than these will lower your website ranking & performance. If you have huge spammy backlinks count then this can be the reason for the Google penguin penalty.

How to find expired domains with backlinks?

To find the expired domains under the merger technique with backlinks, go to & search for the domain using the keywords in the search bar. once you get data, sort the list with higher backlinks & you will find the expired domains with backlinks

How to create backlinks?

You can create backlinks from location citation, guest postings, forums comments, Email outreach to influencers etc. Always use organic ways to create links. Never use paid links.

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  1. Hi there,

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  5. Hello,

    My name is Syed Ausaf and I am from Pakistan this article is very helpful for us I am new here to make backlinks for my website to grow more traffic and rank up on google please help me to grow.

    Thank you.

  6. Hello,
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