Absolutely! In fact, niche ecommerce stores often have distinct advantages in SEO:

• Less competition for specialized product keywords
• More defined target audience making keyword research more focused
• Greater opportunity to establish topical authority in your specific area
• More engaged community that's likely to share your content
• Ability to create highly relevant, specialized content that larger competitors can't match

Effective tracking combines several metrics to give you a complete picture of your SEO performance:

• Organic traffic - Track overall visitors from search engines using Google Analytics
• Keyword rankings - Monitor positions for target terms using tools like Ahrefs or SEMrush
• Organic conversion rate - Measure how well search traffic converts to sales
• Organic revenue - Track the actual sales value generated from organic search
• Crawl stats - Monitor how search engines crawl your site using Google Search Console
• Indexation - Track how many pages are indexed and identify any issues
• Page speed - Regularly test loading times as they impact both rankings and conversions