The Use of Artificial Intelligence (AI) in SEO – All You Need To Know

Sumit Kumar
6 Min Read

Artificial Intelligence is continuously making its remark in SEO since Google has started using it in its core algorithm, RankBrain in 2015.

The machine-learning artificial intelligence-powered algorithm RankBrain changed the way google index the websites based on the user’s search query.

As Google started using AI & Machine Learning, webmasters also started using it for optimizing their websites.

Artificial intelligence (AI) & Machine learning is considered as one of the major digital marketing trends.

What Is Artificial Intelligence (AI)?

In simple words, AI is a sort of a program which trains the systems to think & act like humans. Artificial Intelligence was created to increase the chances of success & accuracy. The best thing about AI is that it can make a decision on its own. It helps systems to simulate human behaviour & perform the complex tasks just like humans does.

Use Of Artificial Intelligence & Machine Learning in SEO

In the recent SEO scenario, AI is everywhere. It can identify keywords stuffing in content, irrelevant backlinks, spam SEO activities, duplicate content, etc. That is why Google is able to give precise results for their queries effectively.

Machine learning (ML) helps search engines like Google to understand the user’s query to deliver the results according to the relevancy. AI & Machine learning works together to make your search better & knowledgeable.

Machine learning (ML) helps search engines like Google to understand the user’s query to deliver the results according to the relevancy. AI & Machine learning works together to make your search better & knowledgeable.

Here is how You can use Artificial Intelligence (AI) in SEO:

1. Analysing Website in Tools

There are plenty of SEO tools/software in the web which offers free & paid service for traffic estimation, identify competitor keywords, keywords research for own website, analysing backlinks & finding website issues etc.

You can use Google Analytics, UberSuggestAhrefsAnswerThePublic etc. to create a report for competitors analysis & plan for your website SEO. Most of the tools are running on Google’s API powered by AI to provide users with the perfect data & analysis.

2. Choose Content Topics to Write

Generating new content every time is the key to win over the SEO strategy. But how to do that? Well, you can use BuzzSumo, AnswerThePublic, UberSuggest to get the idea of what type of content you can create.

You can simply search for the topics & start writing about it. Use proper keywords, media, images to make that more engaging.

Voice search is another module of search which is powered by AI & now it’s in trend. Devices like Google Home & Amazon Alexa are taking over it. If you make your website voice search compatible then you can have chances to appear on voice searches.

People are considering the voice searches these days in various ways like to find directions, recipes, find a restaurant near them etc.

If you are running a local business then you should be using this. Add more FAQs & schema to make sure to comply with the voice search requirements.


The best part of AI is you can do plenty of research & they can give you the insights which can be more than enough to mine the link building data. With AI-powered backlinks research tools like UberSuggest, Ahrefs, Moz, etc you can easily;

  1. Find the new website using competitor analysis for backlinks
  2. Identify which websites, blogs you can use to get the links on the basis of their authority
  3. Analyse the impact they can make if you take links from them by various matrix

Artificial Intelligence (AI) & Machine Learning (ML) are future of search. With AI & ML, you get optimize your website in the way so that your website can create an impact in SERP & users may.

If you like the article & details we have shared, let us know in the comments. If you need any assistance on your SEO campaign, you can hire us by getting a 14 Days Free SEO Trial.

Need any help or assistance in Google Analytics?

How to Setup Google Ads Conversion Tracking in BigCommerce (With Order Amount & Order ID)

How to Setup Enhanced Ecommerce Tracking to WooCommerce

How to Setup Ninja Forms Event Tracking with Google Tag Manager

How to Use Google My Business – A Start to Finish Guide

Backlink Creation Guide 2020

Local SEO Checklist for Small Business Websites

10 Best Keyword Research Tools to Find the Right Keywords for SEO in 2020

10 Most Popular Content Marketing Platforms 2020 (With DA)

How To Set Up SEO On WordPress

Coronavirus COVID-19 Outbreak! Google & Facebook Guidelines to Businesses

COVID-19 Updates: Google Announces $800+ million to support small businesses and crisis response

Share This Article

Leave a Reply

Your email address will not be published. Required fields are marked *