What is Core Web Vitals in SEO & What is INP?

Sumit Kumar
7 Min Read

Core Web Vitals are a set of specific factors that Google considers important in a webpage’s overall user experience.

Core Web Vitals are made up of three specific page speed and user interaction measurements:

Largest Contentful Paint (LCP)

Largest Contentful Paint (LCP) is a Core Web Vitals metric and measures when the largest content element in the viewport becomes visible.

It can be used to determine when the main content of the page has finished rendering on the screen. This justified by the loading time.

The ideal loading time Is 2.5 sec.

i.e. Website loading


First Input Delay (FID)

First Input Delay (FID) measures the time from when a user first interacts with your site (i.e. when they click a link, tap on a button, or use a custom, JavaScript-powered control) to the time when the browser is actually able to respond to that interaction. 

It measures the time from when a user first interacts with a page to the time when the browser is actually able to respond to that interaction.

The ideal FID time is 100 ms (milliseconds).

i.e. user interaction


[New Update] – Interaction to Next Paint

Google has announced that it will replace the FID (First Input Delay) to INP (Interaction to Next Paint) by March 2024. They even added a new tag to GOogle Search Console to check the INP errors.

what is Interaction to Next Paint - INP

In simple terms, INP measures how quickly a webpage responds to a user’s actions like clicks, taps, or keyboard inputs during their visit to the page. It observes the time it takes for the page to react to these interactions. The final value we get is based on the longest interaction recorded, excluding any unusual cases.

Now, when you see “Group INP shown in the report means that 75% of visits to a URL in this group had this value or better,” it means that the reported INP value represents the performance experienced by at least 75% of users visiting webpages in that specific group. So, the higher the INP value, the better the overall responsiveness of the pages in that group.

Know more here: https://web.dev/inp/

Cumulative Layout Shift (CLS)

Cumulative Layout Shift (CLS) measures the layout stability of a webpage, to ensure that the user experience runs smoothly and interactions flow as naturally as possible, without any interruptions or unexpected jumps.

This is being introduced as a key metric because unstable layouts can lead to negative user experiences on both mobile and desktop, resulting in high bounce rates.

i.e. Visual Stability

cumulative layout shift

How to Track Your Website’s Core Web Vitals

Google Search Console

Google Search Console

Google Pagespeed Insights

google pagespeed insights

How to Improve Core Web Vitals?

Once you’ve pulled your report, it’s time to make some changes.

You’ll be able to improve the LCP by limiting the amount of content you display at the top of the web page to the most critical information. If it’s not critically important to a problem that the visitor is trying to solve, move it down the page.

Improving FID is simple, and there are four primary issues you’ll want to address:

  • Reduce third-party code impact: If you have a bunch of different processes happening simultaneously, it will take longer for the action to start working.
  • Reduce JavaScript execution time: Only send the code your users need and remove anything unnecessary.
  • Minimize main thread work: The main thread does most of the work, so you need to cut the complexity of your style and layouts if you have this issue.
  • Keep request counts low, and transfer sizes small: Make sure you’re not trying to transfer huge files.

If you need any assistance to fix these Core Web Vitals issues or need any SEO services, just let us know here.

If you need your website to be set up with Google Analytics & need any assistance in Google Analytics, Just contact us.

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